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Four Easy Ways to Tell They Love You - Thinking Outside the Box and Outside, Looking in
Sun, 11 May 2008 11:30:00 -0500
I know of two more tools for analyzing web site traffic - Google Analytics and Alexa. With Google Analytics, the site owner puts a script (provided by Google) in each web page to be analyzed. The script sends Google the visitors data for analysis (hence "Thinking outside the box"). Alexa takes an "Outside looking in" approach - PC users install the Alexa Toolbar, which collects data on their browsing habits. Alexa then uses this data to estimate the number of users that go to each site.
Google Analytics offers a granular view of site traffic, how/where it originates (searches, referrals or direct visits). Reports show what visitors are doing when they come to the site. All a site owner needs to do is open a Google account and paste the script in the pages (I included the script in PmWiki's CSS file's header section). Google Analytics offers free, powerful reporting features, which can be accessed on line, or emailed at preset times to selected individuals. This service is a win-win to both user and Google. I get an incredible amount of data on my users without spending a cent, and Google gets first hand user data, which they can use for world domination.
Alexa approach is to track where people who have installed the Alexa tool bar application are surfing. From this data, Alexa can tell how visits to your site rank relative to other sites, or compare the popularity of two sites over a period of time. The validity of the analysis is based on the assumption that their traffic data can be extended to the community at large. This assumption is almost surely wrong - Alexa users are a group whose characteristics are almost certainly different from the Internet users universe. For one, Alexa's site is in English, so o English speakers likely weigh heavily in the traffic analysis. Users with privacy concerns, or under repressive regimes, may be less likely to send their traffic to Alexa for analysis, etc. As in every statistical analysis, inference accuracy drops when less data is available, i.e. when a site is not very popular. To Alexa's credit, they openly recognize this fact. Graphical information is only available for sites in the top 100,000 sites.
Still, Alexa is a nice tool for a 'quick and dirty' traffic comparison between sites. For example, I find that words2u.net has a traffic rank of 7,737,112, which is up 3,297,142 places from 3 months ago. Alexa connects to the Wayback Machine archives to provide snapshots of web sites in past time. If you do not believe in reincarnation, a visit to that site might change your mind, especially if you happen on a site that changed ownership. Web site owners can check their ranking by pointing their browser to www.alexa.com/data/details/traffic_details/web.site.name.
Labels: email web hosting | exchange server | extra space | fast web hosting
I doubt that I will ever get around to building my own datacenter, but if I do, it will not be close to a highway. Yep, the security implications that this event brings to the surface are disturbing.
The Future of SaaS, and What Puts ThinkFree Ahead of Google
Thu, 08 Mar 2007 18:30:00 -0400
ThinkFree is way cool! I signed up for an account earlier this week, and its web-based spreadsheet, word processor and slide presentation apps work beautifully. TJ Kang, the company's founder, has been developing office productivity software since the 1980s, and it shows.
Founded in 1999. ThinkFree spent its early years as a desktop software company. Its online edition was released in April 2005. Now the LA Library offers it on 2,200 computers across 71 branches, and NHN, a Korean telco with 20 million subscribers, has integrated the product with its email system. In addition, over 250,000 individual users have signed up for accounts.
Unlike Zoho, which offers an amazing breadth of hosted services, ThinkFree focuses on three applications - but makes them available in more forms than you can imagine. Let's count them:
1. The ThinkFree-hosted edition
2. The server edition (for self-hosting by enterprise customers and on-premise hosting by telco and ISP partners)
3. The iPod edition (so that you can travel with your sales presentation, but not your computer)
4. The USB edition (which allows you to edit documents on someone else's computer without leaving any trace of your work after you disconnect)
5. The upcoming premier edition (which allows synchronized online/offline document editing), and
6. The also upcoming SMB edition (which allows companies to create groups for different sets of employees to share different documents).
All of the above offer round trip compatibility with Microsoft Word/Excel/PowerPoint.
But I think what makes ThinkFree really, truly awesome is the company's idea of what SaaS should be like. VP Marketing Jonathan Crow says that one of his most important priorities is DocExchange, a shared repository of user-submitted documents. Because there's more to online collaboration than sharing documents with people you already know. It's also about leveraging and building upon the enormous amount of collective knowledge out there - knowledge that would have been inaccessible without SaaS. SlideShare and Swivel will have to watch out; as DocExchange evolves, ThinkFree users will be able to view public slides/datasets/documents - and reuse them on the spot.
This is as exciting as Amazon's EC2 machine image sharing announcement earlier this year. As Amazon puts it, sharing accelerates community-wide innovation. Not coincidentally, ThinkFree's document viewer runs on EC2, and DocExchange files are stored on S3. (SlideShare is an S3 customer as well.)
Earlier today Dennis Howlett wrote that being a Connector (in the Tipping Point sense) is part of every service provider's job description. Some connections are specific (you could introduce two customers to each other), others are sort of self-organizing (SlideShare making customer A's knowledge accessible to B, C and D through tags, auto-recommendations, etc), and still others are implicit (Freshbooks making aggregated invoice data available to customers within the same industry).
In the future of SaaS, I think, winning vendors will get ahead by being the best Connectors rather than the snazziest technology providers. (Which is why biggest community wins.) ThinkFree is well on its way. Google will most likely catch up. And Zoho; I'd bet on that. 1&1 CEO Andreas Gauger tells eWeek that he hopes to generate more SaaS than hosting revenues within 3-4 years. Could it happen? While he's got a sizable customer base, he's far from being in the Connector business. If I were him, I'd give TJ a call :)
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What is the upload limit? Right now it is 5GB. According to the about us page, the goal of File Dropper as to create a fresh alternative to sites like MegaUpload and RapidShare. They do not wish to reel in users and make them wait for annoying countdown times. (Insert Yippee Here!) They do not hide their download links and they will not aggressively place ads all over the place.
Wouldn't It Be Great If There Were a ModernBill/StatCounter Mashup?
Mon, 19 Mar 2007 19:57:00 -0400
Over the past decade, I've bought and sold many millions worth of online ads. When I ran ISPcheck, I had no real answer for prospective advertisers who wanted to know what results my customers were able to achieve. And when I became responsible for RackShack/EV1's ad buys, I found that there was no easy way to measure ROI.
All I wanted to know at the time was how many visitors from TopHosts versus TheWHIR signed up. But as I've subsequently learned from Ted Smith at Peer 1, I should have been tracking customers throughout their lifecycle. If my cost per sale from Site A is 20% less than Site B, but the average account gets canceled 50% sooner, B would be a better long term investment.
A couple of weeks ago I convinced Ben Gabler at HostNine to install StatCounter, the better to look up new customers and find out where they came from, and which parts of HostNine's website they visited before deciding to sign up. (I've also used Clicktracks and Google Analytics, which provide aggregated data on visitor behavior, but don't allow you to drill down to each visitor's click path.) It just occur to me that it'd be very cool if this functionality were built into ModernBill.
Imagine being able to generate sales reports that tabulate order amounts against referring sources? Or pinpoint content on your site that's most-viewed by your most profitable new customers? Better yet, what if you could instantly compute the lifetime ROI from those $20 Google Adwords bids? Wouldn't you like to know if customers who clicked on your "cPanel hosting" ad stick around 3x longer than those who came through "cheap hosting"?
HostNine already gives all of its resellers free ModernBill licenses, and being able to automate signup/provisioning is awesome. But what if every $19.95 hosting plan came with a business intelligence system that delivers up-to-the-minute knowledge on what website copy and ad venues work? Wouldn't that be something?
AND, what if ModernBill could collect and publish aggregate, industry-wide data on how profitable TopHost-referred customers are, relative to those who came through TheWHIR? Having been on both sides of the table, I think that would really help both ad salespeople and media buyers.
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